The 2009 amendment to the Information Technology Act introduced basic privacy and data protection provisions. The privacy law in India now requires businesses and websites to apply due care while collecting and dealing with sensitive personal data or information. A civil provision is now available, prescribing damages for an entity that is negligent in using “reasonable security practices and procedures” while handling “sensitive personal data or information”, resulting in wrongful loss or wrongful gain to any person. Further, criminal punishment is also provided for persons who:
Disclose sensitive personal information without the consent of the person or in breach of the relevant contract, with intention of, or knowing that the disclosure would cause wrongful loss or gain.
- HOW WE USE YOUR INFORMATION
- WHAT INFORMATION DO WE COLLECT?
- OUR DISCLOSURE OF YOUR INFORMATION
- LINKS TO THE OTHER SITES
- INFORMATION SHARING
- HOW WE RETAIN YOUR PERSONAL INFORMATION
- OTHER INFORMATION COLLECTORS
- MINOR’S USER
- YOUR RIGHTS AND CHOICES
- DATA TRANSFERS
- INFORMATION SECURITY
- GENERAL REDRESSAL
We use personal information in the file we maintain about your request for registration of world record, and other information we obtain from your current and past activities on the Application, to provide to you the services offered by the Application; resolve service disputes; troubleshoot problems; measure consumer interest in our products and services; inform you about online and offline offers, products, services, events and updates; deliver information to you that, in some cases, is relevant to your interests, such as product news; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our Terms and Conditions; provide you with system or administrative messages,
We may also use personal information about you to improve our marketing and promotional efforts, to analyse Application usage, to improve our content and product offerings, and to customize the Application’s content, layout, and services. These uses improve the Application and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Application.
Please see below under “How we Retain your Personal Information” for information on what we do to account information when you terminate your account with us.